Case Study — Family Law

How Petrelli Previtera Increased Consultation Conversions by 89% in 30 Days

A 70-attorney family law firm replaced their after-hours voicemail with Dayna. Here's what happened.

18% → 34%
Conversion rate
$12,400
After-hours revenue/mo
< 5 sec
Average answer time
100%
Calls answered

Every missed call was a missed client.

Petrelli Previtera is a premier family law firm operating across Pennsylvania, New Jersey, Georgia, Maryland, and Colorado. Like most law firms, they were losing potential clients every evening and weekend — calls going to voicemail, emails going unanswered, leads cooling before anyone could follow up.

"Our intake team is excellent. But they go home at 5. Our potential clients don't stop having crises at 5."
— Thomas Petrelli, Managing Partner

The firm was running an 18% consultation conversion rate — meaning 82 out of every 100 people who called never became clients. Most of those lost calls happened after 5 PM and on weekends, when nobody was there to answer.

Dayna answered every call. Every one.

Petrelli Previtera deployed Dayna as their 24/7 AI intake specialist in May 2026. Dayna was configured with the firm's complete intake protocol — qualifying questions, urgency assessment, payment collection, and direct calendar booking.

Unlike generic chatbots, Dayna was trained on family law intake: she understands the difference between a custody emergency and a prenup inquiry, asks the right follow-up questions, and never pressures a caller who needs time.

"She sounds like a person who genuinely cares. Callers tell her things they wouldn't tell a receptionist."
— Intake Coordinator, Petrelli Previtera
✓24/7 call answering in English and Spanish
✓Urgency detection — court dates, served papers, domestic violence
✓$200 consultation fee collection via Stripe before booking
✓Direct calendar booking with available attorneys
✓Automatic SMS + email confirmation to callers
✓Full transcript and intake notes to attorney dashboard

The results — 30 days in.

Measured against the 30 days prior to Dayna deployment.

89%
Increase in conversion rate
18% → 34%
$12,400
After-hours consultation revenue
Previously $0/month
< 5 sec
Average time to answer
vs. voicemail
47
Consultations booked
In first 30 days
"In the first week, Dayna booked 6 consultations we would have lost to voicemail. By week four, we stopped thinking of her as a tool. She's part of the team."
— Thomas Petrelli, Managing Partner

Week by week.

1
Week 1
First 6 after-hours bookings
Dayna answered 31 after-hours calls. 6 converted to paid consultations — revenue that would have been zero the week before.
2
Week 2
Conversion rate climbs to 26%
Word spread through the team. Attorneys started checking Dayna's call transcripts before consultations — arriving fully briefed.
3
Week 3
First $4,000 after-hours revenue week
14 consultations booked in a single week. The intake coordinator noted callers were arriving "warmer" — already qualified and committed.
4
Week 4
34% conversion — new firm record
89% improvement over baseline. The firm began planning expansion to additional markets based on increased intake capacity.

How it works.

1
Caller dials after hours
Dayna picks up in under 5 seconds, every time. No voicemail. No hold music.
2
Qualify, empathize, collect
Dayna qualifies the lead, assesses urgency, and collects the $200 consultation fee via Stripe.
3
Attorney briefed before the call
Calendar invite goes out, transcript is logged. The attorney knows the case before they say hello.

Ready to stop losing clients after 5 PM?

Setup in 5 days. No code required.

Book a Demo →Call Dayna (864) 383-2910